Five key questions "meat is murder" (Carolina Hormazabal)

Five key questions "meat is murder" (Carolina Hormazabal) 

1.- Who created this message?

This message was created by morrisey, the ex vocalist of the band the smiths.

2.- What creative techniques are used to attract my attention?

in this video particularly he doesn't use images, it's only a song that he plays in a concert, but for example, in the performance in the festival de viña del mar, when he played this song in the screen of the stage I saw a video showing certain kinds of abuse that animals suffer before dying.

the thing that attract my attention was the lyric and how Morrissey attempts to simulate the pain of this animals that don´t deserve to die for pleasure.

3.- How might different people  understand  this message differently?

Some people could understand this message as an offensive for people who don´t care about this problem and they have to watch this kind of pictures or videos that they don´t want to see because they ate meat and maybe think that the singer shouldn´t impose his way of life or his thinking to the others.

On the other hand maybe they are people who think that he is a crazy.

4.- What  values, lifestyles and points of view are represented, or omitted from, this message?

In this song Morrissey intends to speak about the animals and the abuse that they suffer since they born until death. He is vegan and he try to sensitize about this cruelty. So the value here is the respect and try to not to be selfish.

5.- Why is this message being sent?

He sent this message to protest in some way against this industry that grow more every day but at expense of the suffering of living creatures.