Five Key Questions (by Belen Alfaro)

Who created this message?
This song was created by Alicia Keys.

What creative techniques are used to attract my attention?
the topic of the song is unusual, the techniques. The techniques that attrachted my attention was the lyrics, the beat and the representation of the video.

How might different people understand this message differently?
This message might understand: the role of the women in society.

What values, lifestyles and point of view are repressented in, or omitted from, this message?

This message show the importance of the woman in the society and the role that they have in the world and the difficult to be a single mother or satisfy the needs of their children and be "fine" in the work.

Why is this message being sent?

Because the song wants shows and do reflections about the role of the women in the society and the diffucult that involved that.




Belén Alfaro Guerra

Here comes the sun - The Beatles (By Romina Herrera)

1-Who created this message?

This message was created by “The Beatles” and written by George Harrison, its guitarist. This band was originally from Liverpool and their glory days were during the 60´s. This song “Here comes the sun” belongs to the album called “Abbey Road”. This is one of my favorite songs!

2-What creative techniques are used to attract my attention?

The lyrics are very attractive because of the message they give. It is a beautiful song that invites us to dream and to live happily. When I hear this song, it makes me think that all my problems are gone. I imagine that the spring has arrived (happiness) and the winter has passed. Nothing is wrong anymore.

3-How might different people understand this message differently?

The people understand the message in different ways because we think and feel in different ways. But I think the message is very clear when it say, “Little darling, it´s been a cold lonely winter, little darling, it feels like years since it´s been here. Here comes the sun, here comes the sun, and I say it´s alright”.

4- What values, lifestyles and points of view are represented in, or omitted from, this message?

This song invites us to leave our prejudices behind and to be happy with our lives. Just look at the sky, see the sun, and realize it´s ours!

5-Why is this message being sent?

Because they notice people have many problems in their lives, so this message is sent to say:”hey! Don´t worry too much! Just enjoy life and be happy!” The Beatles always wrote songs to contribute in making the world a better place.

On the Brightside [OFFICIAL VIDEO]

1. Who created the message?
This song was created by Christofer Drew Ingle , in 2009.
2. What creative techniques are used to attract my attention?
Make a video with cartoon is very attractive for me , because is not the typical type of music video
3. How might different people can understand this message differently ?
Many people can understand it as a simple story and not take on added importance.
For me, the song was understood as a way of telling us that we must look ''on the brightside'' of things, not always go the negative way of life.
4. What values, lifestyles and points of view are represented in, or omitted from, this message?
I think that the value present in this song is optimism, and that given this great value, we can develop things like the enthusiasm, dynamism,etc.
5. Why this message being sent ?
Christofer Drew created this message primarily for people who haven't emotional stability, and to some extent, help them reflect on their thoughts and feelings.

                                                                                                                      Carla González M.

Declare Independence by Bjork

Who created this message?
This message was created by Bjork with the colavoration of Mark Bell.

What creative techniques are used to attract my atention?
In this video you can watch clearly the message of independence that Bjork wants to send , with a direct letter and symbolism. Bjork transmits the message through the ropes tied to a country, she tells them that they have to become independent and that they have to start their own culture. Each person is different and independent as well as each country is different and independent. Bjork helps to understand this message.

How might different people understand this message differently?
The tittle of the song is clear but you might understand it in different ways. Obviously one of the meanings is the independence of the countries, but the message come to me with a different meaning too. We all are different, we can be part of a culture, part of a group of people, part of a everything that you want to be part of, but nobody is your owner. We are completly different ones from others and we can´t be afraid of that reality. We need to accept us and accept the others with tolerance.

What values, lifestyles and points of view are represented in, or omitted from, this message?
This song helps you to understand that you have the control of your own life. Also you need to know that there are different kind of people and you have to be tolerant and show respect to others. This song gives you the confidence that you need to take control of your life.

Why is this message being sent?
The song is written to encourage Greenland and Faroe Islands to be independent of Denmark, to encourage them to form their own culture.

Five Key Questions: LATINOAMERICA (Caro Galleguillo)

1) Who created this message?  

This message was created by calle 13 in a travel that they made for latinoamerica

2)What creative techniques are used to attract my attention ?

The things that called my attention was the way he express his feelings about the problems of Lationamerica , the metaphors or comparisons that he used in the lyric and allso the images and the effects that we can see in this video are very creative and it is shown that they worked in the video for can send the right message .

3)How might different people understand this message differently ?

tI think that its depend of the situation that is living the person. For example people that suffer that problems and know how its to live in that way would know that its so hard and would have a feeling with the song , because they would understand the message and they would feel represented , but in the other hand would exist people that dont care the song and the things that trasmitted , because maybe they dont know the real things that some people have to live.

4)What values, lifestyles and points of view are represented in , or omitted from , tihs message?

The video and the song represented the lifestyles of latinoamerican persons , how they have to survive to the injustices , the abuse of power for part of the goverments and also the feeling with our land and the social inequality.

5) Why is this message being sent?

The message is sent because he wants to show that latinoamerica its not alone , that itts a place where so much people fight every day for their dreams , for to live every day their lives . Also because its time to show the community the problems that exist around us and realize that we can change that if we want and only depend of us!

Five Key Questions with Linkin Park

Linkin Park - What I've Done

Album: "Minutes To Midnight" (2007)

1.- Who created this message?

The song was wrote by Mike Shinoda with Brad Delson and the video it was made by Joe Hahn, they are all members of the band Linkin Park

2.-What creative techniques are used to attract my attention?

The techniques they used to attract my attention are the lyrics and the video.

3.-How might different people understand this message differently?

I think people can understand different things about the world, politics, religion, most for the images on the video, but for me this song talk about things we've done that we regret and how we want to forget it all and move on. The theme of the song is admitting to your faults of the past and kind of accepting it and moving on and trying to become something better.

4.-What values, lifestyles and points of view are represented in, or omitted from, this message?

This song is an inter-reflexion about things we do and we don't do, and we regret most. And the consequences we made with our decisions, and that affect other people.

5.-Why is this message being sent?

I think it is because people need admit their faults and start over, so this is a good way to tell them is ok.

Fanny R.L

Five key questions (by Pamela Carranza)

 "You learn" Alanis Morriset

1. Who created this message?

This song was created by Alanis Morissette with Glen Ballard in 1994 for the album "Jagged Little Pill"

2. What creative techniques are used to attract my attention?

The elements that attract my attention are the travel that she made along the video, the sequential narrative, the scenes that explicit the contents of the song.

3. How might different people understand this message differently?

When the song appeared some people believed that the meaning of the  message about use use of drogs or something like that but the real meaning of the song is about things that people do  that are hard to accept.

4. What values, lifestyles and points of view are represented, or omitted from this message?

I think that the lyric of the song is very positive. We might see ever the positive side of the life, We need think that with ever wrong decision we learn something for the rest of own life.

5. Why is this message being sent?

Because this song is about take wrong decisions, so we take of them the best lessons. You can learn from everything that happens, ever action or decision, well or bad, always will can see the positive side. Every decision that you take is a life lesson.

I don’t want Miss a Thing

*this song is from the group "Aerosmith", the song was written by Diane Warren in 1998,  for the movie "armagedon", and the music video was directed by francis lawrence.


* In this video attracts attencion: melody (romantic melody), the feelings to the surface, the beautiful word of love contained in the song, but mainly pictures of a couple in love.


* People might like it or not this music video. It depend if you like romantic music and romantic movie or If you believe in the love. if not so, did not like this video.


* In the words of this song is present the love, the love of the couple.


* this message was sent to the couple from the movie "Armagedon", and show true love.

Celine Dion –My Heart will go on

                                                            By Nicole Jael Aguilera

James Roy Horner is an American composer and conductor of orchestra. He is principally engaged in composing music for movies.

He used romantic melody perfect for this movie (Titanic) and beautiful lyrics.

Also pictures and images from the movie.

Maybe there are people who like this music because they love titanic, and they understand the meaning of real love and cry when they see this movie. Also there are people who dislike it, because they prefer another kind of movie, so it’s boring for them.

This song reflects the values of love and hope. It’s omitted from this song hatred and treason that were in other characters from the movie.

This message was sent because James Roy wanted to reflect feelings of Rose for Jack after he died.

Five key questions "meat is murder" (Carolina Hormazabal)

Five key questions "meat is murder" (Carolina Hormazabal) 

1.- Who created this message?

This message was created by morrisey, the ex vocalist of the band the smiths.

2.- What creative techniques are used to attract my attention?

in this video particularly he doesn't use images, it's only a song that he plays in a concert, but for example, in the performance in the festival de viña del mar, when he played this song in the screen of the stage I saw a video showing certain kinds of abuse that animals suffer before dying.

the thing that attract my attention was the lyric and how Morrissey attempts to simulate the pain of this animals that don´t deserve to die for pleasure.

3.- How might different people  understand  this message differently?

Some people could understand this message as an offensive for people who don´t care about this problem and they have to watch this kind of pictures or videos that they don´t want to see because they ate meat and maybe think that the singer shouldn´t impose his way of life or his thinking to the others.

On the other hand maybe they are people who think that he is a crazy.

4.- What  values, lifestyles and points of view are represented, or omitted from, this message?

In this song Morrissey intends to speak about the animals and the abuse that they suffer since they born until death. He is vegan and he try to sensitize about this cruelty. So the value here is the respect and try to not to be selfish.

5.- Why is this message being sent?

He sent this message to protest in some way against this industry that grow more every day but at expense of the suffering of living creatures.

Five Key Questions - "The ghost of you"

1.- Who created this message?
This message  was created for My Chemical Romance and the video was directed by Marc Webb.

2.- What creative techniques are used to attract my attention?
The techniques that they used to attract my attention are :
 a)  The protagonists are brothers in the real life  and I think that it was a very strong experience for them.
 b)  The melody a  mix between jazz and rock.
 c) The set is a war.  
3.- How might different people  understand  this message differently?
So many people can take this message like a brothers´ song or love song, but this depend of the state of mind  of the person. 
4.- What  values, lifestyles and points of view are represented, or omitted from, this message?
In my opinion this message show to the young men that who fougth in the second world war and  i think that they lost friends and  people of theirs families.

5.- Why is this message being sent?
I feel that  the band  wanted  to represent the pain of losing someone and  that the people could identify with this pain.
                                                                                                  Alejandra Briones :)

Five Key Questions (by Astrid Campos)

1.- who created this message?

This message was created in 1991 by Kurt Cobain (1967-1994) who was the vocalist of the grunge band Nirvana.

2.-  what creative techniques are used to attract my attention?

Although this song was made in 1991 doesn’t have a music video made by the band, it only exists parts of concerts and videos made by fans; so in this video the creative technique used to attract my attention was mainly the fact that the video is a concert of them and, for obvious reasons,  I’m never going to have the possibility to assist to one. Besides this video  shows the strength with the one Nirvana performed. Others things that attract my attention were the fast melody, the lyrics of this song and the guy who’s jumping and spinning around them

3.- How might different people understand this message differently?

I think that people that don't understand the whole message or maybe they think that the conformism it’s an issue that it doesn't matter, that it isn't relevant, that you can live with the things just like they’re now and nothing or nobody needs a change, that everything is just all right and that just follows the masses. Or people with other view or opinion that not necessarily agree with the message of the song, or maybe people who find in this song another meaning

4.- What values, lifestyles and points of view are represented in, or omitted from, this message?

The message in this song is a critic and en attack to conformity and how people obey and follow others just because of it, it’s about being authentic, follow and defend your own ideas and change your mind, because the conformism in this society creates problems and its needs a change, now people see and do without a good reason.

5.-  Why this message is being sent?

I think that it’s because people it’s ok  with everything and like I said before the most of them aren’t authentic and do what others say or do, the title of this song is stay away and it goes for that people it’s like stay away conformist, it’s being sent for change and take conscious of people’s way to be. 

My video "PARADISE"

My favorite song and video is "PARADISE" coldplay
this is the link:
http://www.youtube.com/watch?v=1G4isv_Fylg&ob=av2e

Key questions:
1. Who created this message?
coldplay group created this message.

2. What creative techniques are used to attract my attention?
techniques that attracted my attention: music, key words like "paradise", and the VIDEO.

3 How might different people understand this message differently?
.conformist people and people without dreams.

4.What values, lifestyles and points of view are represented, or omitted from this message?
dream that the world can be better.

5. Why is this message being sent?
Because there are people who not content to live in a world without positive changes and believe that everything can be better. 

Five key questions (by Constanza Pinto)

My favourite song and video it's here: Con la rabia - Alonso Nuñez

1.- Who created this message?
Alonso Nuñez, a singer of chilean patagonia.

2.-What creative techniques are used to attract my attention?
This song uses a clear message, powerful with social content about a topic that it's really important today in Chile: the damns construction and the care of the environment.

3.- How might different people understand this message differently?
Well, it depends of the position that every one have about the theme, Of course that people that are pro-damns could think that the song it's horrible, but people that have concience and know about the damage of the damns in chilean patagonia will take the song like something legitimate and that express their point of view.

4.- What values, lifestyles and points of view are represented in, or omitted from, this message?
This video and the song represents the lifestyle of "Patagones", the social fight that they are taking and the relation with the care of the environment.

5.- Why this message being sent?
Because it is a contingent theme, that it's important have concience of this and discuss about it

Five Key Questions (By Julio Díaz)

John McLaughlin - Beautiful Disaster

1) Who created this message?

This song was written by Jonathan Michael McLaughlin and Jamie Houston in 2007. The video is property of The Island Def Jam Music Group.

2) What creative techniques are used to attract my attention?

Multiple techniques are used. The song has a powerful melody (I love the sound of that piano) and I think its lyrical is deep. The video is focusing on the singer Jon McLaughlin and his physical appearence (mostly his face and eyes). But the most important part of the video is the girls that appear on it, all different, just to make remarkable that all of them are beautiful.

3) How might different people understand this message differently?

I guess people may understand this message differently if they have or not self-esteem issues. I think it's obvious that the message is sending to those girls that don't appreciate themselves, but it is also sent to their parents, their friends and all people around them. However, in a quick read, most people may think that this song is about a girl that feeling all alone, rejected by her parents or her boyfriend. I prefer to believe that the meaning is the first I thought.

4) What values, lifestyles and points of view are represented in, or omitted from, this message?

In my opinion, the most important value in this message is the self respect. No one has to change for what other people think. No matter how lost and confused you are, you don't have to feel that way. 

5) Why is this message being sent?

I definitely think that this message was sent because most of girls feel insecure for who they are. All girls are pretty, but they don't know it or don't believe it. And these girls constantly feel depressed or sad because of articles and photos in magazines, or by comments from friends or relatives. They feel like a disaster, but they have to know that they are beautiful just the way they are.

Five Key Questions

NEVER GROW UP - TAYLOR SWIFT


<iframe width="560" height="315" src="http://www.youtube.com/embed/A_cGeb8K1BA" frameborder="0" allowfullscreen></iframe>
http://www.youtube.com/watch?v=A_cGeb8K1BA&feature&noredirect=1 



Who created this message?
This song was created by Taylor Swift. She's a singer and songwriter. The video was created by a fan of hers.


What creative techniques are used to attract my attention?
The lyric of the song is so sad, it talks about when we grow ap and we have to leave our families. The elements that attract my attention are the images of children with their parents and siblings, I think that captures the attention, and makes receptors to think about their own families.


How might different people understand this message diffently?
If this song is listened by a rebellius teenager, or by someone who has never had a family, it will not make sense. But, if it is listened, maybe by someone who's away from his family or has lost a loved one, this song will bring much melancholy, and perhaps feeling like to want to have done some things diffently.


What values, lifestyles and points of view are represented in, or omittes from, this message?
I think the most impotant value that this song gives to us is: family love is more important than everything, and that we have to show our family how much we love them, because, someday we'll have to run away to make our life, our developing like a independent person.


Why is this message being sent?
To show us how we are whit our families, specially with our moms, she's the one person that always be with you for ever, and she´s who more loves you, and how sometimes we don't do what she tells us, and we don't understand her. Whe She tells everythig us, and makes all, only for our welfare.

Five Key Questions

Earth Song - Michael Jackson

1. Who created this message?
This song was written by Michael Jackson at a hotel in Autralia in 1995.

2. What creative techniques are used to attract my attention?
The main techniques that attract my attention are the images that we can see in the video that represents what is happening today in the world, also the way Michael Jackson interpreted the song and the words used to describe this.

3. How might different people understand this message differently?
People can understand this message as way to become awate and start doing something to save our planet from destruction before it's too late. Others may think that this is an opportunity to show us the real situation of helplessness that different tribes are living.


4. What values, lifestyles and points of view are represented in, or omitted from, this message?
In this song we can find lifestyles like civilizations at war, poverty different tribes, pollution in industrialized countries, the devastation that man has done to the nature, the killing of animals and the hope of a peaceful world.
This song is the cry of nature for all the damage that man has caused.

5.Why is this message being sent?
I think that this message is being sent because is very important that we become aware of what's happening in the world as a result of the hand of man.
It's time for us to know the different realities in the world, specially the famine in the Horn of Africa, the effects of the global warming - melting ice, droughts, shortages,etc. -.
Although this song was written in 1995 is fully applicable to the year in which we live, 2012, and we can see that in 17 years the situation hasn't changed.

Five key questions (by Jimmy Vera)

 

1. Who created this message?

    The message was created by Eddie Vedder, vocalist of the well-known grunge band "Pearl Jam".


2. What creative techniques are used to attract my attention?

   
     The images of this video are very moving even if you have not seen the movie to which they belong to, "Into the wild". Sean Penn, the director of the movie, asked Eddie Vedder personally to compose the whole original soundtrack for the movie and so he did. The sequence of images showing landscapes, animals and nature in general are the most attractive features of the video, along with the fact that the movie is based on a true story. (For further information, read the description of the video).


3. How might different people understand this message differently?

    As John Lennon clearly explained in his song "Imagine, there are different types of people, and among them, we can find those who are dreamers and those who are not. Cristopher McCandless (the main character of the movie) was a dreamer, someone who questioned why people is so bad to each other so often, and someone brave enough to give up to his money (and give most of it to charity), material possessions in general and to his whole thus far well constructed life. Some people who are slaves of possessions and material goods and money might think that this guy was crazy and that he didn't know anything about life, but I prefer to think that we can all live from the simple things that life gives us just as he did until his last day on earth.


4. What values, lifestyles and points of view are represented in, or omitted from this message?

     The main value I can distinguish is consistency, to be able to act according to your values and ideals.


5. Why is this message being sent?

     This message is being sent to criticise our sick and materialistic society. Most people in the world are slaves of money and tend to act in order to achieve big amounts of it, often harming other people. The sense of "common good" has been lost and I believe that this song was created so we can somehow restore it.

PS: Those of you who haven't watched the movie, I strongly recommend you to do it.

Wake me up when September ends- Green Day

http://www.youtube.com/watch?v=KjNJmwwf7QA

1.       Who created this message?

The message was created by Green Day and the song was written by Billie Joe Armstrong, the vocalist of the band.

2.       What creative techniques are used to attract my attention?

The creative techniques used to attract my attention were the story of the couple, a lot of drama and strong scenes that shows the cruelty in the wars. Also, the melody of the song begins very emotional and melancholy and it ends very loud to show the change in the story.

3.       How might different people understand this message differently?

I think there are many people who don’t understand how much you can lose in a war. I mean, it’s not just lose the war, is more than that. In the video, the protagonist took a risk for his country, but he knew that he could die and with that, lose the love of his life. Many people understand the message like something necessary for the nation, but they can’t see that is a risk to their lifes and affect other lifes too.

4.       What values, lifestyles and points of view are represented in, or omitted from, this message?

Basically, I think in this message are represented love, loyalty and hope. However the most important point of view is “say no to the war” because is just damage for all of us.

5.       Why is this message being sent?

This message is being sent to create conscious about our ideologies and make us think about if we really want a world like this.  

Shape of my Heart

By Sting .

Five Key Questions

1.- Who created this message?

This message was created by Sting but the melody is from Dominic Miller his guitarist.

2.- What creative techniques are used to attract my attention?

The Video of the song dont use to much colors or spaces only appears Sting and Dominic Miller.
In my opinion the melody is very sweet and in the same time very sad but the words of the song get deep into my heart .

3.- How might different people understand this message differently ?

Well maybe some people interpret the words of the song like a form to find someone else is not only play cards, is find hope in another place or person and that make sense to play and look the things that we do and happen or maybe a sad or love song.

4.- What values, lifestyles and points of view are represented in, or omitted from, this message?

The song say  there are many things we dont appreciate there are more things we need to discover isnt very important play cards and win there are other points of the life we need to value.

5.- Why is this message being sent ?

Is a metaphor of playing cards. In my opinion is being sent because money isnt very important for ours lifes there are other things like love faith and hope you can find in this world, that things make happy your heart.

Five Key Questions (by Sebas Manrox)

Hi, guys! I'm glad to participate in this blog. I think it's time to share new music and new ideas about the course and the contents...


Now, my video...




The video I choosed is a song by Johnny Clegg called "Cruel, Crazy, Beautiful World", performed in one of the 46664 Concerts realized in some cities of the world. This one was based in Tromsø, Norway, on 11th June 2005. Check the link to know more about those concerts.


Do you wanna check the lyrics? Here they are!



Five Key Questions about the song: 

1.- Who created this message?

The message was created by Johnny Clegg, a South African singer and composer.

2.-What creative techniques are used to attract my attention?

The lyrics about future life, good and bad things about it and the Zulu words used in.

3.-How might different people understand this message differently?

This song is one of the most popular and representative song in All-Time South African rock history. The mixture between Zulu and English languages, and the mix of black and white-skinned people in the original band (Savuka) made in the context of Apartheid was historically and socially attractive to South African people. But in countries like Chile, Germany or Colombia, where politics like Apartheid was neves applied and Zulu is a strange language, the message may not be understood and comprehended totally,  

4.-What values, lifestyles and points of view are represented in, or omitted from, this message?

In my opinion, the most important value in the message is the care of the children. This song, specially, was wrotten by Johnny when his son, Jesse, was born. In the lyrics, he gives a welcome to his son and also some advices of the cruel, crazy and beautiful world when he was born. 

5.-Why is this message being sent? 

Because, I think, Johnny feels the need of advice and protect his son of the world situations and the human behavior.

Well, I hope you liked the song and my reflection. See you soon!

Manrox.

PD: Ayeye Jesse Mfana is a sentence spoken in Zulu. It can means Celebrate, little Jeese. Jeese is the name of Johnny's son, who is now also a musician.

Five key question

http://www.youtube.com/watch?v=fgT9zGkiLig 

 

Incubus “Drive”

1.- Who created this message?

Drive was created and composed by the vocalist Brandon Boyd.

2.-What creative techniques are used to attract my attention?

I think that the video have many visual and artistic effects, and in the letters of the song there are many things that  you can feel identified with some stages that you live in your life. These things are attractive for the people that watch the video o listening this song.

3.-How might different people understand this message differently?

People can understand this song as a love song, or they can understand this song as a message that you must resing to the life that you have, And  don’t have fight for your dreams.

4.-What values, lifestyles and points of view are represented in, or omitted from, this message?

In this song  have a specif message that is the perserverance in the life, this song talk about the fears and the dificult things that some times you have to live and overcome, this song try to say that you are the creator of your decisions and your future, or the “Driver” in the route of the life.

5.-Why is this message being sent? 

I think that this song  was created for send a message,specifically to young people that the life have many difficulties, and some times is very hard to be persistent, but if you try and you have the strength in the things that you want and you need, always the things will be alright.

Five Key Questions.

1. Who created this message? 
This song is recorded by Michael Jackson and written and composed by Glen Ballard and Siedah Garrett (Americans songwriters).

2. What creative techniques are used to attract my attention?
The most creative technique that I think he used are images. The principal idea of the song it's about to make a change, and for that he used images of important events that happened in the world. The images that attract my attention was the Ethiopian famine, where people don't have what to eat or where to live and that makes us to think about a really good change and needed

3. How might different people understand this message differently?
I think that there's a lot of people that just think in their-self and their problems and they don't care about people that really need help. Or people who think that their problems are the most important in the world and they don't want to see the other reality in the other side of the world.

4. What values, lifestyles and points of view are represented in, or omitted from, this message?
Lifestyles that are represented in this message are the Ethiopian famine, homelessness, poverty, civilizations at war, fighting for peace and for a better world. I think in this video there isn't lifestyles and point of view omitted, because it's shown the most important realities in the world.

5. Why is this message being sent?
I think that Michael Jackson wanted to show us realities that we usually don't want to see them, and all this people really need a change in their lifes and, of course, to make a change in their realities, we must make a change in our lifestyles, that's why the message of this song repeats a lot of times that we must to look al each other and realized that our problems are nothing compared with the others.

Five Key Questions

Song : Where is the love ? ( Black Eyed Peas )

http://www.youtube.com/watch?v=WpYeekQkAdc&ob=av2n 

1.   Who created this message?

             The group called Black Eyed Peas

2.   What creative techniques are used to attract my attention?

Signs of questions in the video…It operates as if inviting us to ask ourselves what are we doing well. What are we doing wrong? Show this picture constantly provokes who see the video, to reflect and think about each issue being raised: discrimination, violence, terrorism, inequality, and so on.

3.    How might different people understand this message differently?

It can be people who think that the video and the song just try to criticize the society in a negative way, they may think that the video only shows the bad things that happen in the world.

Others may think that the video makes a critique of society, but  a constructive criticism, calling us to improve things that are not well and build a better world, where most important is the love,  the equality and  the peace.

4.   What values , lifestiles and points of view are represented in, or omitted from , this message?

The values ​​represented are respect for diversity and tolerance.

We also have two very opposing lifestyles: the first is a lifestyle without hatred, violence, discrimination, death, terrorism, fears and basically, following to God to go in the right direction and teach others to live in peace.
The other style of life, is one in which people live surrounded by lies, inequality, selfishness, without respect to values, without faith, far from God, and constant war.

Basically we have a vision in which the right is to live in love and giving love to the world,  and the other is about living full of care, following a system that can sees the  peace as a valid way to live and not wanting to find a way to change what is wrong with the world.

5.   Why this message being sent?

              I believe that music permit to express ideas, thoughts and visions of the world.  I think this message is sent to the call the attention of the recipient and that this appeal to wonder ,what is right and what is wrong with the world?. The most important thing is that it proposes to the recipient to change the negative and bad things of the world and look for a life better and full of love and peace.